Showbiz

‘This Is The Last Afrochella’ – Organizers Sadly Announce

Following the successful hosting of the 2022 edition of the Afrochella Music Festival, the organizers have sadly revealed that this will be the last edition.

The announcement was made on the Twitter page of Kennedy Agyapong Jnr., who happens to be one of the founders and a leading member of the team who has been putting the concert together since 2017.

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Making the announcement after day two of the music festival ended successfully on Friday, December 30, 2022, Ken wrote: ‘This is the last #afrochella… it’s be real. Thank you… love… #afrofuture

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Currently, the reason for this announcement is unknown but the recent suit served on them by Coachella will be a likely reason why they are calling it quits.

Back in October 2022, The Coachella Valley Music and Arts Festival and its organizer, Goldenvoice, sued Ghana’s Afrochella for alleged trademark infringement.

The lawsuit, filed on Wednesday, October 5, 2022, at a California district court followed a warning issued to the Afrochella festival about infringing on the festival’s trademark three years earlier.

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In the lawsuit, Coachella and Goldenvoice claim that Afrochella is “intentionally trading on the goodwill of [Coachella and Goldenvoice’s] well-known COACHELLA and CHELLA festivals and trademarks by actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA’ and by fraudulently attempting to register Plaintiffs’ actual trademarks as their own.”

“We understand that you are using Afrochella as the name of a music and arts festival. We note that your event is part of a larger celebration that is designed to attract those living abroad (including those in the United States) to return home to Africa,” AEG wrote to Afrochella organizers in 2019.

“Regardless of the celebration or event, your use of Afrochella as the name of a music and arts festival is highly likely to create a likelihood of confusion and mistake as to the affiliation, connection, or association of you with AEG and with Coachella. In particular, the public is likely to believe that you are authorized by, or affiliated with, AEG or Coachella. In fact you have even admitted that your event name and your event were inspired by Coachella. Similarly, comments to own your own Facebook page comment that your festival name is merely trading on the goodwill of the Coachella mark,” portions of the lawsuit read.

See the full lawsuit below…



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