Home Technology Zoom eyes new video needs in a hybrid workplace world

Zoom eyes new video needs in a hybrid workplace world

Boosted by the rush to remote work brought on by last year’s pandemic, Zoom generated $2.6 billion revenue in 2020, a 317% increase year-on-year that made it one of the fastest growing apps of the pandemic. The number of meeting participants jumped by 2900%, and as of December, Zoom had 470,000 business customers and a valuation above $100 billion.

So as companies worldwide grapple with a pivot to hybrid workplaces — where some workers are in the office, others stay home — where does Zoom go now?

Magnus Falk Zoom

Zoom CIO Advisor Magnus Falk

“There’s no worry about remaining relevant,” Magnus Falk, CIO Advisor at Zoom, said when asked about the post-pandemic outlook. “The world has changed so dramatically, and the requirement to be able to interact virtually, has changed so demonstrably. And what our users and customers are telling us is that [Zoom] continues to make their lives acceptable and straightforward using this technology.”

Falk spoke about Zoom’s outlook and some of its plans after the recent acquisition of Kites GmbH, a start-up focused on real-time translation services. Just this week, the company said it would buy cloud-based call center service provider Five9 for $14.7 billion; rolled out Zoom Events for virtual events; and unveiled new third-party app integrations. (Zoom Apps cover a variety of business-oriented areas, including analytics, CRM, event management, productivity, and sales.)

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Although Falk didn’t allude to the Five9 acquisition and this week’s announcements before they were  public, he did talk about how Zoom customers’ needs are changing. And he talked up the Zoom Phone platform, a key rationale behind the Five9 purchase, as one response to those user needs.

“A lot of the infrastructure [companies] had around telephones is changing quite dramatically because it used to be that everyone was on the phone all the time,” Falk said. “And now everyone’s used to being on a Zoom call — so do you need all the handsets?”

Copyright © 2021 IDG Communications, Inc.

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